Privacy Policy
Serein Sleep Co
www.sereinsleepco.org
Effective date: 1 August 2026
This Privacy Policy explains how Serein Sleep Co collects, uses, stores and protects personal information when you visit our website, contact us, purchase a digital product, book a consultation or use our sleep-support services.
This document is written for a UK business and is intended to support transparency under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. It should be reviewed whenever your services, suppliers or data practices change.
1. Who we are
Serein Sleep Co is the data controller for the personal information described in this policy.
Email: info@sereinsleepco.org
Website: www.sereinsleepco.org
2. Information we may collect
Depending on how you use our website and services, we may collect:
· Identity and contact details, such as your name, email address, telephone number and postal or billing address.
· Booking, purchase and payment information. Card payments are processed by our payment provider; we do not normally receive or store your complete card details.
· Information you provide in enquiries, questionnaires, sleep diaries, consultations, emails, forms or messages.
· Information about your child that you choose to provide, such as age, routines, sleep patterns, development, health, medication, feeding, sensory needs, autism, anxiety or family circumstances.
· Marketing preferences and records of communications.
· Technical and usage information, such as IP address, device, browser, approximate location, pages visited and cookie choices.
3. Special category information
Some information supplied during sleep support may concern health, development or disability and may be special category personal data. We will only process this information where a lawful condition applies, such as your explicit consent, and where it is necessary to provide the service you requested. You may withdraw consent for future processing, although this will not affect processing already carried out lawfully and may mean we cannot continue providing the service.
4. How we collect information
· Directly from you when you complete a form, make an enquiry, purchase a product, book a service, complete a questionnaire or communicate with us.
· Automatically through website cookies and similar technologies.
· From service providers used to operate our website, bookings, payments, email communications and digital-product delivery.
· From social media platforms when you contact or interact with Serein Sleep Co through those services.
5. Why we use your information and our lawful bases
We use personal information only where we have a lawful basis. Depending on the activity, this may include:
· Contract: to process an order, provide a digital product, manage a booking, deliver a consultation or support package, and communicate about the service you purchased.
· Consent: to send optional marketing communications and, where required, to process special category information you voluntarily provide.
· Legitimate interests: to respond to enquiries, manage and improve our business, maintain appropriate records, prevent misuse and protect our legal rights, provided those interests are not overridden by your rights.
· Legal obligation: to comply with tax, accounting, consumer, safeguarding, data-protection or other legal duties.
· Vital interests or safeguarding: in rare circumstances where information must be used or shared to protect someone from serious and immediate harm.
6. How we use personal information
· To answer enquiries and provide information about our services.
· To take bookings, process purchases and deliver digital products.
· To assess information supplied for a requested sleep-support service and provide the agreed consultation, plan or support.
· To send service messages, appointment reminders, receipts and important updates.
· To keep business, accounting, safeguarding and legal records.
· To improve our website, resources and services.
· To send marketing emails only where permitted. You can unsubscribe at any time.
7. Payments and service providers
We may use trusted suppliers to run our website and business, including website hosting, payment processing, appointment scheduling, email, cloud storage, communications, analytics and digital-product delivery. These providers may process limited personal information on our behalf or as separate controllers under their own privacy notices.
Supplier list- Squarespace, Stripe, Google Workspace/Google Calendar, WhatsApp Business
We do not sell personal information.
8. International transfers
Some service providers may store or process information outside the UK. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place, such as UK adequacy regulations, the UK International Data Transfer Agreement or approved contractual protections.
9. Cookies
Our website may use essential cookies and, with your choice where required, analytics or marketing cookies. Cookies help the website function, remember preferences and understand how visitors use the site. You can manage non-essential cookies through the website cookie banner and your browser settings. Further detail should be provided in a separate Cookie Policy or cookie notice.
10. Children’s information
Our website, purchases and services are intended to be used by adults, including parents and carers. We do not knowingly invite children to create accounts or purchase services. Information about a child is normally provided by a parent or person with parental responsibility for the purpose of obtaining support. If you believe a child has submitted information directly without appropriate permission, contact us so we can review and, where appropriate, delete it.
11. How long we keep information
We keep personal information only for as long as necessary for the purpose for which it was collected, and to meet legal, tax, insurance, safeguarding and professional-record requirements. Transaction and accounting records: normally up to six years after the relevant financial year, where required for tax and accounting purposes.
12. Security
We take reasonable technical and organisational measures to protect personal information, including access controls, password protection, secure service providers and limiting access to those who need it. No online system is completely risk-free, so please avoid sending highly sensitive information through insecure or public channels.
13. Your data-protection rights
Depending on the circumstances, you may have rights to:
· be informed about how your information is used;
· access the personal information we hold about you;
· ask us to correct inaccurate or incomplete information;
· ask us to erase information in certain circumstances;
· ask us to restrict processing in certain circumstances;
· object to certain processing, including direct marketing;
· receive certain information in a portable format;
· withdraw consent where consent is the lawful basis; and
· complain to the Information Commissioner’s Office (ICO).
To exercise a right, email info@sereinsleepco.org. We may need to confirm your identity before responding.
14. Complaints
Please contact Serein Sleep Co first if you have a concern about how your information has been handled. You also have the right to complain to the Information Commissioner’s Office, the UK data-protection regulator. Current contact and complaint information is available at ico.org.uk.
15. Third-party links and social media
Our website may link to other websites or social-media platforms. Those organisations are responsible for their own privacy practices. Please read their privacy notices before providing personal information.
16. Changes to this policy
We may update this Privacy Policy to reflect changes in our services, suppliers or legal obligations. The latest version will be published on this page with a revised effective date.
17. Contact
Serein Sleep Co
Email: info@sereinsleepco.org
Website: www.sereinsleepco.org